Web site Design that works for you!
At Outdoor Specialty Consulting, we pride ourselves on efficient and cost effective web site design with a consistent mission: to provide our clients with an effective tool to enhance the over-all performance of their business.
Technical design considerations:
It's our belief that most clients are poorly served by a graphics intensive websites that perform poorly on search engines. (We still strive for visually compelling images in appropriate context throughout our site design). We have embraced new web site design principles using cascading style sheets (CSS) that allow us to provide text based menuing and site navigation with nearly the same graphical presentation potential and control as more image based sites at less cost, with better search engine performance, and with more flexibility for future web site growth and less maintence overhead! Our sites can easily expand in a cost effective manner as your web presence grows and justifies additional expense.
User experience & brand development:
We focus on creating attractive, unique, text rich websites that
download quickly, provide excellent customer experience, and perform
well in search engines (without customer traffic, customer experience
is meaningless). Even on the smallest site, we work extensively
with our clients to understand their message and values, and to
apply these to the site design in a consistent manner that contributes
to their long-term brand development. Our responsiveness to client
desires is matched by meticulous attention to detail throughout
site design, development, and deployment.
Web presence and scale:
Face it, this is the age of the world wide web and google. A very
significant demographic group (especially for outdoor retail) uses
the internet instead of the phone book white pages and yellow pages.
In a phone book white pages analogy, your potential customer knows
your business name and enters it (and probably the city name for
brick and mortar businesses), in the yellow pages analogy the customer
enters any of the many "different" businesses you encompass (for
typical outdoor retailers this might include "mountain bike sales",
"climbing shop", "outdoor store" and many other similar terms and
variations). If your potential customers can't locate you on the
first page of their favorite search engine using these sorts of
searches, you've probably lost their business. Every website design
from Outdoor Specialty Consulting incorporates design principles
and market awareness throughout the full scope of site development
to maximize site performance for these basic types of searches!
"Simple/Yellow pages" web sites (from $500!):
Most retail businesses that don't have extensive resources to commit
to their online presence are best served by a relatively simple
website that satisfies basic marketing equivalency to a quality
yellow pages advertisement. In this age, few businesses should overlook
this basic marketing requirement. We can typically develop an attractive,
custom three page site that satisfies this need starting at $500!
"Brochure" web sites:
Certain businesses "internet presence" require something more than a "simple" website but without the commitment inherent in servicing and administering an e-commerce site. You can provide your customers with considerably more information about your business offerings, products, or local events and resources with a brochure site. These sites can can range between 5 or 6 and hundreds of pages. We can design "brochure" sites so that you can easily add and administer portions of the site content within your current employee structure.
Incredible volumes of traditional brick and mortar retail business
is now being transacted on the web. If you are interested in establishing
an e-commerce presence we can develop your website with a powerful
integrated shopping cart, easy product management, and on-line credit
card processing. E-commerce sites can range in size from very small
sites covering only several pages and products to sites offering
thousands of products. We strongly suggest that anyone interested
in e-commerce very carefully evaluate their market niche and competition
and have a very specific e-commerce business plan, or start with
a less committing web presence first!
Call us to discuss how you can increase your internet presence in
a cost effective manner.